Strategic and Marketing Plan for Stealth Electric Bikes - 3575 Words

Developing Strategic and Marketing Plan: Stealth Electric Bikes (Essay Sample) Content: Stealth Electric BikesNameCourseLectureDateExecutive Summary This report sets out to explore the marketing activities of stealth bikes and a lot of emphasis will be placed on their electrical bikes. The report first offers an overview of the company, product overview and competitor analysis. This section is closely followed by a current situational analysis of the company. The report also looks at the current marketing strategies that the company has adopted in relation to their electrical bikes. The report also offers a number of recommendations that the company can adopt so as to gain a competitive edge in the market and they include: Focusing more on electrical bikes rather than on dispersed market More stringent quality control measures Takeover of some firms and acquisition of the ones that are performing poorly Contents TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc341528016"
Executive Summary  PAGEREF _Toc341528016 \h
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Con tents  PAGEREF _Toc341528017 \h
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Introduction  PAGEREF _Toc341528018 \h
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Company Overview  PAGEREF _Toc341528019 \h
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Competitors  PAGEREF _Toc341528020 \h
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Product description  PAGEREF _Toc341528021 \h
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Current market situation  PAGEREF _Toc341528022 \h
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Technological analysis  PAGEREF _Toc341528023 \h
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Economic analysis  PAGEREF _Toc341528024 \h
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Social analysis  PAGEREF _Toc341528025 \h
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Political analysis  PAGEREF _Toc341528026 \h
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Swot Analysis  PAGEREF _Toc341528027 \h
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Objectives and issue analysis  PAGEREF _Toc341528028 \h
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Stea lth electrical bikes  PAGEREF _Toc341528029 \h
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Marketing strategies  PAGEREF _Toc341528030 \h
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Pricing and positioning strategy  PAGEREF _Toc341528031 \h
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Distribution strategy  PAGEREF _Toc341528032 \h
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Promotion strategy  PAGEREF _Toc341528033 \h
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Public relations and publicity  PAGEREF _Toc341528034 \h
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Action Program  PAGEREF _Toc341528035 \h
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Recommendation  PAGEREF _Toc341528036 \h
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Focus on electrical bikes  PAGEREF _Toc341528037 \h
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Strategic takeovers  PAGEREF _Toc341528038 \h
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Enhancement of quality of their products  PAGEREF _Toc341528039 \h
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Conclus ion  PAGEREF _Toc341528040 \h
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References  PAGEREF _Toc341528041 \h
18 IntroductionDue to the outstanding performance of Stealth Electric Bikes limited, most of the products have accessed Queensland market and New South Wales markets. Their products have also been preferred by most customers in comparison to their competitors. This could be caused by some of the recent manufactured competitive products. According to (Van 2012), some of the recently manufactured products are two powerful electric bikes named bomber and fighter that have a speed of over 80km/h. The have quality batteries which covers 70 miles per every charge. These electric bikes are made from high quality and strong aerospace materials. They are also made with integral skills of electric automobile technology. The machines have no sound and the only sound one can hear is when the machine is at a very great speed. It has other models of motorbikes which are sold at afforda ble prices. Stealth limited aims to sell its product in Queens land and New South Wales markets areas because of anticipated potential markets. These areas also have stable political environment, stable sources of incomes, is less affected by inflation rates and has less competitors. It aims at making movement and transport fast and reliable even in jungle areas of Queens land and the southern parts. They also aim to offer their products which are of high quality at affordable prices.Company OverviewWhen conducting the current market situation analysis the company should evaluate it current status and one of the analysis is market overview. Stealth Electric Bikes Company is based in Australia at place called Melbourne. It started during the year 2005. It is an engineering company that is outstanding in production and manufacture of electric bikes. Its products are preferred by people who cover long distances especially on jungles (Van 2012). The company uses marketing principle to operate its day to day business operations. In selling and distributing their products the company sells to customers directly without bias or prejudice. The company also sells through sales representatives who help the company to evaluate the condition of the market at marketing and distribution level. The company has a quality control department that evaluates and enhances quality of motor bikes produced. The products are also in conformity with the bylaws and standards required by the Australian government. The products are also legalized to be sold in Queensland and the south Wales markets (Ciopi 2010).CompetitorsThe company has been devised ways and means of remaining competitive in the Queensland and south Wales markets. One of the ways of remaining competitive is producing fast machines that are of high quality and with affordable prices to the consumers. For instance they have produced very fast electric bikes of 70km/hour. One is called the bomber and the other is called t he fighter. Stealth Electric bikes have a power of over 750 watts. Stealth has also analyzed and identified some of its competitors. Some of the competitors of stealth are Stromer Electric bikes which offers an Electric bike of 600watts power , Focus Jarifa which has about 300 watts and Kalkhoff about 250 watts (Buczynski 2012). Compared to all competitors Stealth electric bikes are the toughest and also affordable.Product descriptionStealth deals in variety of products and services like helmets, hand baggage, ornaments, tresses and racks. Some electric bikes models are fighters, bombers, scooters commuters folding cargo, ladies shopper, budget and standard. They offer guarantee services, repair, and give special offers on all accessories. Stealth electric bikes are also of the best quality and the strongest. They have both pedals and an electric motor which can travel very fast and they are not heavy in weight (Buczynski 2012). Current market situation The company should undertake a pest analysis. Pest analysis includes evaluating the Political, economic, social and technological factors.Technological analysisTechnological factors also have a noteworthy impact on Stealth electrical bikes. In relation to this companies opt to hold meetings online for example using video conferencing. This may ultimately affect the electrical bikes in that a few people will be willing to purchase them. Another factor is attributed to the aspect of people working at home. Therefore little means of transport is required. At the same time other competitors are using growing technological advancement to improve on speed and quality of their products which might affect Stealth products (Choe Orr 2011).Economic analysisThe petroleum prices have increased tremendously and this might make people opt to use Stealth electric bikes. These bikes are economical in consumption of petrol. Most people in Queensland and New South Wales are earning. There is continuous and reliable exchange o f currencies in Queensland and the New South Wales parts. On the other hand inflation rate may hike and these may have adverse effects on the prices of Stealth products. The prices of bikes may increase and most customers would not afford. A great percentage can afford to buy Stealth Electric bikes as they are of best quality and are available at fair prices. The increase in inflation rates may affect interest rates. This would make customers experience difficulties in obtaining loans to buy Stealth products (Choe Orr 2011). Social analysisIn focusing the social aspect the population growth rate of Queensland and the new south parts is on the rise which forecasts a reliable market for stealth products. Many people are employed and the income data shows that most people in these parts are earning. The religious beliefs and cultural practices of Queensland and the new south parts are friendly and welcoming to most people. The perception and attitudes in regards to new products from other countries and other parts is not conservative and therefore people would buy electric bikes as an alternative means of transport (Choe Orr 2011). Political analysisThe government law and regulations are subject to change. The government may change some tariffs, increase some taxation charges or put some business restrictions. This might affect Stealth electrical bikes sales adversely. The political status of the country can change. These can affect business performance. For instance strikes protests and riots would affect the business activity (Choe Orr 2011).Swot Analysis The SWOT analysis is usually used to depict the threats, strengths, opportunities and weaknesses of a firm. It is a popular method that is usually applied in strategic market planning, decision ...